Emilio Pucci was born in 1914 to one of Florence's oldest noble families. His fashion career began unexpectedly in 1947, when he created a streamlined ski outfit photographed on the slopes of Switzerland for Harper’s Bazaar. In 1950, he opened a shop in Capri, La Canzone del Mare, dedicated to resort clothing and he embraced, with a unique sense of color, the American idea of a new luxury sportswear. Over the following decade, Emilio Pucci established a global brand renowned for its joyful and modern approach to womenswear.
Experimenting with fluid shapes and comfortable fabrics, Emilio Pucci designed easy yet elegant pieces for the international jet set. He developed swirling, kaleidoscopic prints that would become his signature, and earn him the title, "The Prince of Prints.” With palazzo pajamas, foulard shirts and wrinkle-free dresses, he embraced spontaneity and freedom of movement – a distinctly Italian departure from the structured New Look that dominated mid-century fashion.
Drawing influence from the Mediterranean’s rich histories, cultures, and natural landscapes, as well as his own global exploration, Emilio Pucci created a boldly unique language that continues to shape his namesake brand. Today, Emilio Pucci® is in constant dialogue with its vast archive, evolving its founder’s intuitive and dynamic vision for a vibrant new world.
Supreme has worked with Emilio Pucci® on a new collection for Spring 2021, featuring archival prints Fantasia (1970) and Tulipani (1965). The collection consists of a Smoking Jacket, Sport Jacket, L/S Shirt, S/S Shirt, Hooded Sweatshirt, Soccer Jersey, Sport Pant, Sweatpant, Soccer Short, Tee, Sunglasses, 6-Panel, Belt and Zippo®.
Available June 10th.
Available in Japan June 12th.